The Popularity of Franchising in the USA
Franchising has grown into a major part of the American economy. As of 2023, the International Franchise Association (IFA) reports that there are over 780,000 franchise establishments operating across the country. These franchises span a wide range of industries—from fast food and fitness to education and real estate. The sheer diversity of sectors where franchises operate makes this model appealing to a broad array of aspiring business owners, whether they’re interested in running a restaurant, a service-based company, or even a retail store.
The franchise model is particularly attractive in the U.S. due to the American entrepreneurial spirit and the desire for business ownership coupled with the security of a proven system. This has led to steady growth in US Franchising over the past 50 years. In fact, franchises account for roughly 3% of all businesses in the U.S., a significant number when considering the country’s overall business landscape. Franchisors continue to attract new franchisees, thanks to the promise of brand recognition, customer trust, and a higher likelihood of success compared to independent startups.
The Size and Economic Impact of the Franchise Industry
Franchising is not just popular—it’s also a massive contributor to the U.S. economy. According to the IFA, the franchise sector generated over $860 billion in economic output in 2023. This represents the sales, services, and goods produced by franchises across a variety of industries. Franchises also play a crucial role in job creation, employing approximately 8.5 million people nationwide.
Franchising’s resilience is another factor that makes it attractive to entrepreneurs. Many franchises offer a tried-and-tested business model that helps mitigate some of the risks typically associated with startups. In times of economic uncertainty, franchises tend to have higher survival rates than new, independent businesses because they operate under a standardized system and benefit from brand loyalty.
How the USA Compares Globally
While franchising is significant in the U.S., it’s interesting to compare it to other countries where franchising also thrives. For instance, Australia and New Zealand have some of the highest percentages of franchises per total businesses globally, with about 10% of all businesses being franchises. In the U.S., the percentage is smaller at 3%, but the actual number of franchises is far larger due to the size of the U.S. economy and population.
In terms of global influence, American franchises have successfully expanded overseas. Brands like McDonald’s, Subway, and 7-Eleven have become household names around the world, helping to export the franchise model to many other countries. This international success also feeds back into the domestic economy, reinforcing the strength of franchising as a business model.
Why Franchising is an Attractive Business Option
For aspiring business owners, franchising offers a middle ground between launching an entirely new venture and buying into an established operation. Franchisees can rely on established brand recognition, marketing strategies, and operational systems. This reduces the steep learning curve and the risks often faced by independent startups. Franchises offer a variety of investment options, from low-cost mobile businesses to larger, brick-and-mortar operations.
Moreover, many franchisors provide extensive support to help franchisees succeed, including training programs, marketing assistance, and even help with securing financing. This makes franchising an attractive option for entrepreneurs with varying levels of experience and capital.
Franchising in the U.S. is a significant and growing part of the economy, providing millions of jobs and generating billions in economic output. With more than three quarter million franchise establishments, the sector offers a stable and proven business opportunity for those looking to own their own business. The appeal of franchising lies in its mix of independence and support, allowing entrepreneurs to benefit from established systems while still enjoying the rewards of business ownership.
